3-Day Republican Action Plan: How to Win the Election

If Republicans want to win this election, there needs to be a laser-like focus on the following issues/guidelines for the next three days:

KISS Method - I am a big proponent of the Keep It Simple, Stupid method because Americans don't do well when the message is convoluted. Case in point, McCain's healthcare proposal, which is has the stupid part right, but the keep it simple element is missing. Barack Obama's message is "I will give you healthcare." McCains message is "well, you're employer won't give you healthcare anymore (which sounds negative) and it won't be a tax break for your employer (again) and then I will send you a check for $5K and you can buy healthcare, sort-of, and you might be able to buy it from another state." Do you think Homer Simpson wants this? This is reminiscent of Medicare Part D, which was so simple and easy to use for Seniors they couldn't figure out how to get their drugs through the pile of paper-work. It's not going to resonate if McCain keeps talking about his plan this way, regardless of whether his plan is better or not (those interested should note that Obama's handlers actually were the first ones to offer McCain's idea in 2005, but no one seems to care about that.)

Instead, McCain needs to tell people, "My goal is to make sure as many Americans are covered, and we will work tirelessly to see that goal through. But we will not make the Federal Government your healthcare provider, and if you want to know why, lets look at the facts of how social medicine actually hurts the system and makes getting treatment even more challenging overseas. I say we have a country that spends $2 Trillion on healthcare every year, and $800 billion of that is on administrative expenses. Lets get electronic medical records into your doctor's office, lets cut that $800 billion in half, and lets take the $400B and put it in a pool that will support Americans that need emergency care but don't have health insurance. And lets tell the insurance companies that they have 2-years to make this happen by pressuring their doctor's, because the insurance companies will no longer foot the bill for your doctor's inefficiencies. It's 2008 and we need to take the doctors office out of the 1950's."

Taxes: Make it clear that Obama will not cut taxes. He is the 2nd most liberal senator, and has no interest in cutting taxes and we don't want a president that determines whether you are rich enough to pay the way for those which he believes are too poor. We started out with Obama saying 250K a year or more is rich. Now we are down to 120K, thanks to Bill Richardson.

Make the tax issue, and the moving target of who is rich, into a bigger point of Obama's tendency to LIE. No more Mr. Nice Guy. Obama has lied endlessly, from his relationship with Ayers, to Rashid Khalidi, to Reverend Wright. Do we really believe that Mr. Obama, who belonged to the same Church for 20-years, never heard anything bad from his Reverend? We have seen just one or two sermons. Obama has seen 100's. Is it possible that Obama hasn't heard these types of sermons? No. Then why are we giving him a free pass here. He has lied endlessly, and we have no choice but to make this assumption because any time we want to see the evidence, he locks it up. Senate Records? Locked. Rashid Khalidi? Locked, won't talk. Ayers, guess he stopped talking when he gave the timely 9-11 interview where he said he wasn't sorry and didn't go far enough. Please stop saying you were only 8. There is no statute of limitations on terrorism.

Time to implement the less is more solution. The last two weeks have proven one thing: Joe the Plumber resonates. Whenever you are asked a question on any topic, you are down to three word answers. Example:

"Mr McCain, you have said you would like to keep the troops in the ME longer than Mr. Obama to see this war through. Please explain."

"Sure, I think JOE THE PLUMBER, and HARD WORKING AMERICANS, like JOE THE PLUMBER, realize we don't want to waive the WHITE FLAG of SURRENDER (ok-4 words.) We are at a crucial moment, and the notion of SPREAD THE WEALTH and waiving the WHITE FLAG OF SURRENDER are not options. When I look around me, I see a nation of JOE THE PLUMBERS, all living THE AMERICAN DREAM, and they don't want a SPREAD THE WEALTH administration and they don't believe we are air raiding villages, they believe we are SPREADING THE FREEDOM, not SPREADING THE WEALTH"

That's JOE THE PLUMBER, HARD WORKING AMERICANS, WHITE FLAG of SURRENDER, SPREAD THE WEALTH, WHITE FLAG OF SURRENDER, JOE THE PLUMBER, THE AMERICAN DREAM, SPREAD THE WEALTH, SPREADING THE FREEDOM, and SPREADING THE WEALTH. Tough to get confused.

Auntie Zeltuni: Obama's Aunt is living illegally in the US, in Boston, in government housing. Remind the people of America that they are footing the bill right now for Obama's Aunt who is hear illegally, and say if Obama is ok with you paying for his Aunt, an illegal alien, you are only seeing a glimpse of what Obama will do with your money in the White-house. Do you want to pay for Auntie Zeltuni's government housing? And if Barack Obama is such a big proponent of SPREAD THE WEALTH, why isn't he sharing any of his millions with his own Aunt. Hammer this point home. Obama is great at spending your money, but not his own. He will tax you to death, but won't take open up his own wallet to his own aunt. He will battle terrorism, but wont enforce immigration laws in his own family.

Zogby polls are swinging.